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Reviews:
"A great refresher. Working through this book and tests should help you sound like an MBA and probably even pass for one!"
"I’ve always had that niggling feeling that I’m missing some key concepts and ideas that could really help me. This book is simple and concise and covers everything in exactly the level of detail I need to fill in those gaps."
Customer Reviews
Description:
Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, The 30 Day MBA, 3rd edition, will keep you to speed with the very latest thinking and teaching from world’s top business schools. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully.
Now including additional business concepts that will keep you right up-to-the-minute with current trends, it provides insights and case studies from leading organizations such as Ocado, Ford, Google China, IKEA, Volkswagen, IBM and McDonald’s, to illustrate each concept or tool.
With more practical tools than ever, The 30 Day MBA will enable you to:
• Create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies
• learn about resilient brands that have succeeded in the recession, with particular focus on organizations operating in developing countries
• find out how business and current thinking is shifting in today’s global and financial market
• refresh your knowledge and keep up to date with the latest tools and techniques in operations management, organizational behaviour, finance and accounting.
Including overviews of key electives, both online and within the book, it also contains hundreds of open access resources to lectures from the world’s leading professors to help equip you with the knowledge and confidence you need to compete at work and in business.
Contents:
Chapter 1: Accounting • The rules of the game • Fundamental conventions • Accounting conventions • The rule makers • Bookkeeping - the way transactions are recorded • Cash flow • The income statement/profit and loss account • The balance sheet • Filing accounts • Financial ratios • Analysing accounts • Accounting ratios • Getting company accounts • Ratio analysis spreadsheets • Break-even analysis
Chapter 2: Finance • Sources of funds • How leverage/gearing works • Borrowed money • Banks • Bonds, debentures and mortgages • Asset-backed financiers • Equity • Sources of equity capital • Hybrids • Cost of capital • Investment decisions • Budgets and variances
Chapter 3: Marketing • Getting the measure of markets • Understanding customers • Segmenting markets • The marketing mix • Selling • Negotiating • Market research • Marketing in the internet era
Chapter 4: Organizational behaviour • Strategy vs structure, people and systems • Structures - the options • Building and running a team • The board of directors • People • Motivation • Leadership • Management • Delegation: the essential management skill • Systems • Managing change • Culture
Chapter 5: Business history • How business history is studied in business schools • Babylon and beyond ( 4000 Bc- 1000 AD) • Mediaeval merchants (1000-1700) • The era of ventures (1700-1900) • The age of financial panics (1900-to date)
Chapter 6: Business law • Corporate structures • Employment law • Employment legislation • Intellectual property
Chapter 7: Economics • Schools of economic thought • Micro vs macroeconomics • Market structures • Essential economics • Business cycles • Inflation • Interest rates • Economic policy and tools • More concerns • The broken window fallacy
Chapter 8: Entrepreneurship • Why entrepreneurship matters • Who make good entrepreneur? • Entrepreneurial categories • Family business • Business incubators: where entrepreneurs hang out
Chapter 9: Ethics and social responsibility • Teaching ethics and social responsibility in business schools • Owners vs directors: the start of the ethical tug of war • Understanding stakeholders • Mapping out the stakeholders • Assessing obligations • Stakeholder strategies • Implementing ethical and responsible strategies • Does being ethical payoff?
Chapter 10: Operations management • Outsourcing and the value chain • Production methods and control • Inventory management • Quality • Information technology • Supply chain channel structures
Chapter 11: Quantitative and qualitative research and analysis • Quantitative research and analysis • Qualitative research and analysis • Triangulation
Chapter 12: Strategy • Devising strategy - the overview • The experience (or learning) curve • Differentiation • Focus • First to market: possible international advantages • Industry analysis • Shaping strategy - tools and techniques • Environmental
Appendices • Elective: Introduction to International Global Business • Elective: Business Planning • Index ISBN - 9780749469900
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Pages : 336
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