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Description: This second edition of the hugely successful The 30 Day MBA draws on the 12 fundamental disciplines that form the basis of the modern MBA course and explains the key tools and concepts to assess business situations and make successful decisions.
Incorporating a wide range of case studies and links to valuable online resources and self-assessments, this book will enable you to:
• gain a comprehensive understanding of the 12 core business disciplines and how to use them
• create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies
• revise for your exams if you are studying for a business qualification
• learn about resilient brands that have succeeded in the recession, with particular focus on brands in developing countries
• download hundreds of FREE business tools to help you carry out economic, financial, marketing and quantitative analysis – and much more
Now including a thorough explanation of the "break-even analysis" - the tool for making cost, volume, pricing and profit decisions - The 30 Day MBA will equip you with the knowledge and confidence to take part in strategic decision making alongside MBA graduates, and compete both at work and in business.
Contents: Introduction • Accounting • The rules of the game • Fundamental conventions • Accounting conventions • The rule makers • Bookkeeping - the way transactions are recorded • Cash flow • The profit and loss account (income statement) • The balance sheet • Filing accounts • Financial ratios • Analysing accounts • Accounting ratios • Getting company accounts • Ratio analysis spreadsheets • Break-even analysis • Finance • Sources of funds • How gearing works • Borrowed money • Banks • Bonds, debentures and mortgages • Asset-backed financiers • Equity • Sources of equity capital Hybrids • Cost of capital • Investment decisions • Budgets and variances • Marketing • Getting the measure of markets • Understanding customers • Segmenting markets • The marketing mix • Selling • Negotiating • Market research • Organizational behaviour • Strategy vs structure, people and systems • Structures - the options • Building and running a team • The board of directors • People • Motivation • Leadership • Management • Delegation: the essential management skill • Systems • Managing change • Business history • How business history is studied in business schools • Babylon and beyond (4000 Bc-1000 AD) • Mediaeval merchants (1000-1700) • The era of ventures (1700-1900) • Business law • Corporate structures • Employment law • Employment legislation • Intellectual property • Principles of taxation • Economics • Schools of economic thought • Micro vs macroeconomics • Market structures • Essential economics • Business cycles • Inflation • Interest rates • Economic policy and tools • More concerns • Entrepreneurship • Why entrepreneurship matters • Who make good entrepreneurs? • Entrepreneurial categories • Entrepreneurship in practice • Ethics and social responsibility • Teaching ethics and social responsibility in business schools • Owners vs directors: the start of the ethical tug of war • Understanding stakeholders • Mapping out the stakeholders • Assessing obligations • Stakeholder strategies • Implementing ethical and responsible strategies • Does being ethical payoff? • Operations management • Outsourcing and the value chain • Production methods and control • Inventory management • Quality • Information technology • Quantitative and qualitative research and analysis • Quantitative research and analysis • Qualitative research and analysis • Triangulation • Strategy • Devising strategy - the overview • The experience (or learning) curve • Differentiation • Focus • Industry analysis • Shaping strategy - tools and techniques • Implementing strategy - business plans • What business are you really in? • Index."ISBN - 9780749463311
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Pages : 312
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