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Brand Management (Text And Cases)

by S. L Gupta
  Price : Rs 450.00
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  Book Summary of Brand Management (Text and Cases)
Table Of Contents

1. Branding “ An Introduction
2. Brand Equity
3. Brand and Consumers
4. Creating a Brand/Building Brands
5. Brand-Product Relationship
6. Brand Extensions
7. Brand Personality
8. Brand Positioning
9. Retail Branding isbn
9788183181754
 


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