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	Brand Management (Text And Cases) by S. L Gupta
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	Book Summary of Brand Management (Text and Cases) Table Of Contents 1. Branding “ An Introduction 2. Brand Equity 3. Brand and Consumers 4. Creating a Brand/Building Brands 5. Brand-Product Relationship 6. Brand Extensions 7. Brand Personality 8. Brand Positioning 9. Retail Branding isbn 9788183181754

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