My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Others
Living The Brand 2Nd/Ed
by Nicholas Ind
Price :
Rs
325.00
Your Price :
Rs
292.50
10
In this fully updated second edition, Nicholas Ind demonstrates how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This can be achieved by building meaning, purpose and values into the organization to foster a culture of enthusiastic employee participation. This practical and inspirational book is about how organizations can empower and enthuse their employees to create ‘brand champions’. The themes of Living the Brand are: employees flourish in organizations where they identify with the brand; organizations flourish when the brand has relevance and creates meaning; purpose and values are not created – they exist; the issue is how well they are articulated and embedded; brand clarity creates freedom; brands come to life when the boundaries between the internal and external blur; stories and myths are important for sustaining brands; living the brand requires imagination. ISBN - 9780749443160
Pages : 224
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
10%
Living The Brand 2nd/ed
by Nicholas Ind
10%
Brand Together
by Nicholas Ind, Clare Fuller, Charles Trevail
10%
Living the Brand, 2/e (How to Transform every member of your Organization into a Brand Champion)
by Nicholas Ind
20%
Co-Creative Brands: Brand Management from a Co-Creative Perspective
by Nicholas Ind and Holger J. Schmidt
10%
Beyond Branding
by Nicholas Ind
Books of Similar Interest
22%
Blueblood
by Malorie Blackman
7%
Bongani`s Day: From Dawn to Dusk in a South African City
by Gisele Wulfsohn
18%
Click Start: Computer Science for Schools, Teachers Manual 7, 2nd Edition
by VIRMANI
Paranormality
by Richard Wiseman
12%
PHARMACEUTICAL MICROBIOLOGY
by Dr. A. VENKATESHWAR REDDY, Dr. K.N. JAYAVEERA, Dr. V. SREENIVASULU
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By