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Beyond Branding(How the New Values of Transparency and Integrity are Changing the World of brands)

	Beyond Branding(How The New Values Of Transparency And Integrity Are Changing The World Of Brands) by Nicholas Ind
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	Beyond Branding challenges business to adapt to a world of transparency by adopting new ways of meeting the needs of stakeholders and key operating with openness and integrity. ISBN : 0749442123

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