My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Management
The Little Book Of Big Customer Satisfaction Measurement
by Ajit Rao, Subhash Chandra
Price :
Rs
350.00
Your Price :
Rs
315.00
10
The financial benefits accruing from improvements in customer satisfaction are so significant that customer satisfaction measurement has become an important business need. The results of customer satisfaction measurement often form a key basis for improving service quality and are often linked to pay and bonuses. It is therefore imperative for CEOs and senior managers to understand the principles behind customer satisfaction measurement.
This book works in that direction by explaining the principles of customer satisfaction in a brief yet powerful manner. It will help the readers build relevant and actionable customer satisfaction programs for their organization.
The book begins by going over the concepts of customer satisfaction measurement. It then dwells on the various kinds of tools available to organizations to capture customer satisfaction. Further, the book also deals with two major aspects with which many organizations are trying to come to grips: (a) How do we align/link brand research with customer satisfaction research? (b) How do we connect survey research with internal databases to generate great insights for organizations? The book also discusses how the entire data from such programs can be made very actionable using simple techniques.
The principles and ideas mentioned in this book come from the authors’ combined experience of nearly 40 years of working with clients in a variety of sectors and industries.
ISBN - 9788132109785
Pages : 180
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
10%
The Tao of Loyalty : Winning with Employees
by Ajit Rao
10%
THE LITTLE BOOK OF BIG CUSTOMER SATISFACTION MEASUREMENT
by AJIT RAO, SUBHASH CHANDRA
18%
Handbook of Indian Psychology
by K. Ramakrishna Rao , Anand Paranjpe, Ajit K. Dalal (Eds.)
Books of Similar Interest
20%
Hotel Management: Health Care (Crown Size), 2006, 414pp
by Ahmad, Naseem
15%
Quantitative Techniques In Management
by Krishna Chandra
10%
Innovation
by Lester & Piore
10%
Negotiator
by John Mattock & JAns Ehrenborg
7%
Operation Research, 1st Edition
by K. K. Chawla
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By