0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  The Marketing Plan Workbook
 

The Marketing Plan Workbook

by John Westwood

  Price : Rs 425.00
  Your Price : Rs 382.50
Discount
10
Out of Stock
  Planning is one of the most important roles of management, and a company’s marketing plan is a key component of business strategy. It should identify the most promising business opportunities and outline how to penetrate, capture and maintain market positions.

The Marketing Plan Workbook is a highly practical guide to the principles and practice of marketing planning. Of particular value to the smaller business, it is full of checklists, exercises and activities, and will help you put together any type of marketing plan. The whole process is dealt with step by step, using examples of six small businesses in a range of industries.

Marketing planning is as important for the small business as it is for the giant multinational, and this invaluable new book will help you to understand it and use it to grow your business.

Contents: What is marketing planning and how can it help a small business • The marketing audit - internal • The marketing audit - external • The marketing audit -situation analysis • Setting marketing objectives • Devising marketing strategies • Distribution, advertising and sales promotion • Planning for a new product and developing new sales areas • Budgets and income statements • Writing and presenting your plan • AppendixISBN - 9780749445164
 


Pages : 360
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
10%
How to Write a Marketing Plan:Creating Success, 4/e
by John Westwood
10%
Business Success: Marketing Your Business
by John Westwood
10%
Sunday Times Creating Success: How to Write a Mktg Plan
by John Westwood
10%
How to Write a Marketing Plan, revised 3rd edn
by John Westwood
10%
The Marketing Plan Workbook
by John Westwood
Books of Similar Interest
15%
The Ethics of Sankara and Santideva: A Selfless Response to an Illusory World
by Warren Lee Todd
22%
The Nutmeg`s Curse: Parables for a Plane
by Ghosh, Amitav
15%
Handbook of Vegetable Science and Technology: Production, Compostion, Storage, and Processing
by D. K. Salunkhe , S. S. Kadam , Salunkhe
10%
A STORY OF DAYS GONE BY
by TAHERA AFTAB
10%
STATISTICS: MAKING BUSINESS DECISIONS
by Croucher
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection