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How to Write a Marketing Plan, revised 3rd edn

	How To Write A Marketing Plan, Revised 3Rd Edn by John Westwood
	Price : Rs 195.00
	Your Price : Rs 175.50

Description: Do you want to succeed in business?

Are you making the right decisions?

Are you struggling to think creatively?

It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results.

How to Write a Marketing Plan makes the task much easier. This revised edition is packed with exercises and looks at all the essential stages of putting a plan together including:

¢ carrying out a marketing audit

¢ setting objectives and the strategies to achieve them

¢ devising budgets

¢ writing and implementing the plan

How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises as well as a useful resource for marketing courses.

Contents: Introduction ¢ What is selling? ¢ What is marketing? ¢ What is marketing planning? ¢ Stages in the preparation of a marketing plan ¢ Summary ¢ Situation analysis ” the marketing audit: The audit of the marketing environment ¢ The audit of marketing activity ¢ The audit of the marketing system ¢ The marketing environment ” market research ¢ Internal market research ¢ What is market segmentation ¢ Information checklist ¢ How to present the figures ¢ Situation analysis ¢ SWOT analysis ¢Summary Objectives, strategies and action plans: What is a marketing objective ¢ The product portfolio ¢ Relative market growth rate and share ¢ Gap analysis ¢ What is a marketing strategy? ¢ Pricing strategies ¢ Action plans ¢ Summary ¢ Distribution, promotion and budgets: The distribution plan ¢ The advertising and promotions plan ¢ Costs and budgets ¢ Budgeting the cost of a marketing plan ¢ Summary ¢ Writing the plan: Introduction ¢ Executive summary ¢ Situation analysis ¢ Marketing objectives ¢ Marketing strategies ¢ Schedule of what/where how ¢ Sales promotion ¢ Budgets and the profit and loss account ¢ Controls and update procedures ¢ Summary ¢ Presenting the plan, follow-up and revision: Presenting the plan ¢ Follow-up and revision ¢ Conclusion ¢ Appendix ” Marketing plan for the UK market

About the Author: John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant.

Target Audience: A fresher in the marketing profession, owner to a small business, students of management.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9780749461508

Pages : 144