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In The Little Black Book Of Innovation: How It Works, Scott D. Anthony uses his personal experiences as foundation and explores what innovation is and how it can be used to achieve best results. The author attempts to not only inculcate innovative thinking in the readers, but also tries to encourage them to become a master of such thinking.
A difference between innovation and creativity must be established, and this is where Anthony begins. He uses Edison and da Vinci as examples and hails Edison as a brilliant innovator as his discoveries resulted in immediate impact. According to Anthony, innovation is no rocket science and with just a little bit of effort, anyone can achieve this fruitful art.
He also delves in to the shortcomings of most organisations - where they lack and what they must obliterate from their everyday functioning. The author says that at times, organisations look for quick success and in that pursuit, compromise on crucial innovations that can significantly benefit them in the long run. Companies begin to look for major benefits in very little time. Anthony gives such business people a reality check and tells them it is not that easy as they have thought.
Moving forward, he comes to the main part: a 28-day program to bring in innovation in one’s company and watch it flourish. With each new week, spurts a new idea, which is understood, tried, tested, and used to take the business forward.
What businessmen learn in these days is essentially tips on how to effectively solve recurring problems faced by people, how to turn the “undone” into the achieved, and how to apply innovative ideas to everyday life. He also provides case studies for further assistance and better understanding of the same.
The Little Black Book Of Innovation: How It Works is a resource well worth having for anyone looking to embark on a successful business endeavour as well as for those just about to begin.Published on December 27, 2011, this book has sold well and has been praised by both critics and readers. The Economic Times has called this text an insightful read while Business Executive has recommended the book as a must-read for business leaders and business groups.
ISBN-9781422171721
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Pages : 288
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