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Markets of One: Creating Customer-Unique Value through Mass Customization

	Markets Of One: Creating Customer-Unique Value Through Mass Customization by James H. Gilmore , B. Joseph Pine Ii
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	A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.ISBN-9781578512386
	Pages : 210

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