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  The Experience Economy,Update Edition
 

The Experience Economy,Update Edition

by Pine B. Joseph Ii , James H. Gilmore

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  Book Summary of The Experience Economy,Update Edition
About the Author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.ISBN
9781422161975
 


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