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On-Line Profits: A Manager`S Guide To Electronic Commerce
by Peter G. W. Keen , Craigg Ballance
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595.00
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535.50
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Featuring over 200 terms, this practical, easy-to-use glossary defines, explains, and gives practical examples of the technologies and processes managers must understand to communicate effectively and to implement their business strategies for digital commerce.ISBN-9780875848211
Pages : 304
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