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Consumer Behaviour & Marketing Research
by Suja R Nair
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Book Summary of Consumer Behaviour & Marketing Research
Table Of Contents
PART ONE: CONSUMER BEHAVIOUR
Section I: Introduction and Overview to the Study of Consumer Behaviour
Section II: Individual Determinants of Consumer Behaviour
Section III: Social Process
Section IV: Consumer Decision-making and After-sales Issues
Section V: Applications and Ethics
Section VI:Industrial Buyer and Services Marketing
vSection VII: Cases
PART TWO: MARKETING RESEARCH
Section I: Introduction, Nature and Scope of Marketing Research
Section II: Methods of Collecting Data
Section III: Research Process and Analysis
Section IV: Information and Applications of Marketing Research
Section V: Cases isbn
9788178667829
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