0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Consumer Behaviour In Indian Perspective
 

Consumer Behaviour In Indian Perspective

by Suja R Nair

  Price : Rs 1250.00
  Your Price : Rs 1250.00
Discount
0
In Stock
  Book Summary of Consumer Behaviour In Indian Perspective
Table Of Contents

1. An Introduction to Consumer Behaviour
2. Consumer Modelling
3. Consumer Perception
4. Consumer “ Learning
5. Personality and Lifestyle Influences
6. Attitude and Behaviour
7. Motivation
8. Demographics, Social Class and Culture
9. Reference Group Influences
10. Consumer Decision-making
11. Diffusion of Innovations and Opinion Leadership
12. Consumer Satisfaction
13. Relationship Marketing
14. Consumerism
15. Market Segmentation
16. Organisational Buying Behaviour
17. Online Consumer Behaviour
isbn
9789350240663
 


Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
13%
Organisational Behaviour — Text and Cases
by Nair, Suja R.
13%
Consumer Behaviour in Indian Perspective
by Nair, Suja R.
13%
International Strategic Management
by Mrs.Suja R.Nair
13%
Marketing Research
by Mrs.Suja R.Nair
13%
Consumer Behaviour — Text and Cases
by Nair, Suja R.
Books of Similar Interest
10%
NEW ENGLISH FILE UPPER-INTER. WB & ANS.
by OXENDEN
7%
Monday Run-day
by Nick Sharratt
20%
I Am China
by Guo, Xiaolu
Rahasya kamyabi ka
by Aditya Gaurav
The Pirates Of The Caribbean: At World`s End: Mystic`s Journey
by Ted Elliott
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection