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Consumer Behaviour In Indian Perspective
by Suja R Nair
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Book Summary of Consumer Behaviour In Indian Perspective
Table Of Contents
1. An Introduction to Consumer Behaviour
2. Consumer Modelling
3. Consumer Perception
4. Consumer “ Learning
5. Personality and Lifestyle Influences
6. Attitude and Behaviour
7. Motivation
8. Demographics, Social Class and Culture
9. Reference Group Influences
10. Consumer Decision-making
11. Diffusion of Innovations and Opinion Leadership
12. Consumer Satisfaction
13. Relationship Marketing
14. Consumerism
15. Market Segmentation
16. Organisational Buying Behaviour
17. Online Consumer Behaviour
isbn
9789350240663
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