Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

	Compendium Of Brand Management by S. A Chunawalla
	Price : Rs 650.00
	Your Price : Rs 650.00

Book Summary of Compendium Of Brand Management
Table Of Contents

1. What is a Brand?
2. Brand Names
3. Brand Planning
4. Brands and Consumer Psychology
5. Brand`s Life Script
6. Brand Values
7. Managing Brand System and Brand Roles
8. Commodisation of Brands and Keeping Brands Alive
9. Anti-Brand Thinking
10. Brand Extensions
11. Brand Loyalty
12. Protecting a Brand
13. Brand Image
14. Brand Identity
15. Brand Personality
16. Brand Positioning
17. Brand Culture and Brand Rituals
18. Brand Equity
19. Brand Building isbn9788178669984

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

Compendium Of Brand Management
by S. A Chunawalla

Sales Management
by S A Chunawalla

15%

Sales Management With Prsonal Selling and Salesmanship 8th Edn
by Chunawalla, S A

13%

Production and Operations Management 8th Edition
by D. R. Patel , S.A.Chunawalla

commentary On Consumer Behaviour
by S. A Chunawalla

Books of Similar Interest

10%

Usha Rani A Tale Of Sense And Sensuality
by D.S Rao

15%

An Analysis of Ha-Joon Chang`s Kicking Away the Ladder: Development Strategy in Historical Perspective
by Sulaiman Hakemy

22%

Five Children And It - Harpercollins Childrenâ€™s Classics
by E Nesbit

20%

Know Your Foods (Pb)
by S.N. Mahindru

20%

Office-Based Infertility Practice 1st Edition
by seifer

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy