Best Book Mart - Compendium Of Brand Management by S. A Chunawalla 9788178669984

SUBJECTS

ADV. SEARCH

Indian Books on Discounts

Home > Subjects > Others

	Compendium Of Brand Management by S. A Chunawalla
	Price : Rs 650.00
	Your Price : Rs 650.00

Discount

0

In Stock

Book Summary of Compendium Of Brand Management
Table Of Contents

1. What is a Brand?
2. Brand Names
3. Brand Planning
4. Brands and Consumer Psychology
5. Brand`s Life Script
6. Brand Values
7. Managing Brand System and Brand Roles
8. Commodisation of Brands and Keeping Brands Alive
9. Anti-Brand Thinking
10. Brand Extensions
11. Brand Loyalty
12. Protecting a Brand
13. Brand Image
14. Brand Identity
15. Brand Personality
16. Brand Positioning
17. Brand Culture and Brand Rituals
18. Brand Equity
19. Brand Building isbn9788178669984

Credit Cards

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

13%

Foundations of Advertising — Theory and Practice
by K.C. Sethia S.A.Chunawalla

Compendium Of Brand Management
by S. A Chunawalla

13%

Mass Communications and Media Studies
by S.A.Chunawalla

Sales Management
by S A Chunawalla

Foundations Of Advertising Revised (Theory And Practice)
by S. A Chunawalla

Books of Similar Interest

20%

Step By Step Tubal Function Test In Infertility With Dvd- rom, 2011
by Sushma Deshmukh

10%

A Textbook of Electronics Engineering
by Dr. Sanjay Sharma

18%

Software Testing, 2/e (Mind Sc
by Patton

20%

Textbook of Human Histology with Colour Atlas and Practical Guide 6 Edition
by Inderbir Singh

18%

Republic
by Plato

Best Book Mart

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

More Links

Our Subjects
Our Publishers

Powered By
CCAvenue

CCAvenue

SSL Protection