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commentary On Consumer Behaviour

	Commentary On Consumer Behaviour by S. A Chunawalla
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Book Summary of Commentary On Consumer Behaviour
Table Of Contents

Nature and Scope of Consumer Behaviour
Consumer Research
Market Segmentation
Learning to Consume
Consumer Perception
Consumer Motivation
Personality and Consumer Behaviour
The Nature of Consumer Attitudes
Diffusion and Adoption of New Products
Consumer Decision-making
Consumer Protection in India
Case Studies
Communication and Persuasion
Group Influences
The Family isbn 9788184887570

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