0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Marketing Management (Text And Cases In Indian Context)
 

Marketing Management (Text And Cases In Indian Context)

by K Karunakaran

  Price : Rs 1250.00
  Your Price : Rs 1250.00
Discount
0
In Stock
  Book Summary of Marketing Management (Text And Cases In Indian Context)
Table Of Contents

1. Marketing Management
2. Marketing Environment 3. Market Segmentation
4. Consumer Behaviour, 5. Marketing Research
6. Sales Forecasting
7. Product Planning
8. New Product Development
9. The Concept of Product Life Cycle (PLC)
10. Services Marketing, 11. Pricing Decisions
12. Distribution (Placing)
13. Promotion Mix Decisions,
14. Personal Selling
15. Customer Relationship Management (CRM), 16. Marketing Planning
17. Rural Marketing
18. Consumerism
19. Retail Management
20. Global Marketing
21. Insurance Marketing
22. E- marketing isbn
9788184883411
 


Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
13%
Market Application and Practice
by Dr. K. Karunakaran
13%
Marketing Management
by Dr. K. Karunakaran
10%
Pygmalions and Paranoids in Management
by K. Karunakaran
Marketing Management (Text And Cases In Indian Context)
by K Karunakaran
13%
Marketing Management (Text & Cases in Indian Context)
by Karunakaran, K.
Books of Similar Interest
15%
Building Materials, 2nd ed.
by Varghese
15%
South Asia : The Spectre of Terrorism
by P. R. Kumaraswamy, Ian Copland
Human Rights Violence and Crime
by Awadhesh Kumar Singh
15%
Gender Responsive Justice: A Critical Appraisal
by Karen Evans
15%
Introduction to Spectroscopy
by Pavia/ Lampman/ Kriz/ Vyvyan
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection