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Retail Management
by Suja Nair
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950.00
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Book Summary of Retail Management
Table Of Contents
Part 1: Introduction and Role of Research in Retailing
1. Introduction to Retail Management
2. Retail Market Strategy and Consumerism
3. Research for Retailing
Part 2: Planning and Other Management Functions:
4. Planning and Merchandise Management for Retail Outlets
5. Finance and Location Strategies for Retailing
6. Location Selection and Human Resource Management
7. Marketing Management and Related Issues in Retailing
Part 3: Stores Management and Information Technology
8. Store Loyalty Management and Visual Merchandising
9. Retailing and Information Technology (IT) Support Systems
Part 4: Supply Chain,Customer Services and Relationship Management:
10. Supply Chain Management
11. Importance of Customer Service and Quality Management
12. Customer Relationship Management
Part 5: Management of Woes, Franchising, Brand and isbn
9788183186575
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