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Reviews: "With the growing pace of international business, it is imperative that key messages are conveyed effectively. The book`s easy-to-understand checklists and guidance help significantly to improve the quality of English used, adding real value to verbal and written communications and driving overall business performance."
Director, Global Pharmaceutical Company
Description: English is a major language of international commerce as well as the world`s language of the internet and global access to knowledge. For native and non-native speakers it is essential to write clear, concise messages and avoid verbosity. The fewer words you write, the more important it is that you get them right and impress your readers.
Make an impact with your written English will help you to promote and sell your messages - and "brand you". Complete with checklists for action, the book gives step-by-step advice on how to make your mark in:
¢ PR ¢ Minutes ¢ Presentations ¢ Manuals ¢ Reports ¢ Cyberspace
Make an Impact with your Written English is an essential toolkit specially geared to international business success. Keep it by your desk or take it on your travels. You can`t afford to be without it.
Contents: Introduction ¢ Writing English for Business : Defining readers, customers and audience ¢ Your audience can be anyone and everyone ¢ Different cultures, different approaches ¢ Approaching that white space ¢ Different cultures, different personalities ¢ Your checklist for action ¢ Deciding your Business Writing Objectives :Describing what you and your organization do ¢ Focus on the message, not just the translation ¢ English dictionary syndrome ¢ Online translations ¢ ˜Brand you` and your company brand ¢ Your checklist for action ¢ Reading and Writing Challenges and Needs : Help your readers ¢ Choose the right font for international business ¢ Underlining, italics and justifying margins ¢ Technology of the ˜instantly available` ¢ Scan reading and skimming: a new norm ¢ Your checklist for action ¢ Writing for Presentations and Talks: Create an advantage: get noticed for the right reasons ¢ Avoiding distractions ¢ I knew you would ask that! ¢ Further tips for making life easier ¢ Your checklist for action ¢ We All Need to Write to Market and Sell: Everyone is an ambassador and salesperson ¢ Writing is a key that opens the door ¢ Advertising and promotional literature for a global market ¢ Sales letters must enable that call to action ¢ Are you planning to buy? ¢ Are you selling? ¢ Do not mislead your buyers or be misled by sellers ¢ Chasing payment: one style does not suit all ¢ Your checklist for action ¢ Making an Impact Through Written Word Power : The wow factor sets you apart ¢ Word power skills ¢ Look at the world around you ¢ Without common sense, you will fail ¢ Regularly refresh your word power ¢ An introduction to customer focus in writing ¢ Standard endings can destroy the personal touch ¢ Your checklist for action ¢ Four Steps to Success : The word power skills system ¢ Being correct for purpose ¢ Write clearly ¢ How simplicity can free you to impress ¢ Plain English ¢ Gobbledegook ¢ Structuring your writing ¢ Your checklist for action ¢ Writing Press Releases and Editorial : Create the right publicity ¢ Different words and styles for different target publications ¢ Standard Press release layout ¢ Words to help your press release make an impact ¢ Product recall press releases ¢ Jargon in advertising and public relations ¢ Outsourcing your public relations ¢ Your checklist for action ¢ Writing Reports : The changing face of reports ¢ Evaluate your target audience and your role ¢ A checklist to help you plan ¢ Different perspectives ¢ Making your mark and anticipating questions ¢ Writing can inadvertently put up barriers ¢ Technical reports ¢ Your checklist for action ¢Writing Agendas, Meeting Notes and Minutes : Writing a meeting agenda ¢ Purpose and objectives in a typical agenda ¢ Make an impact in meeting notes and minutes ¢ Action sheets ¢ Style tips for minutes ¢ Defining timescales will help you ¢ Converting notes to minutes: the vital stages ¢ Review of minutes: handle with care ¢ Your checklist for action ¢Word Power Skills 2.0: Plain English manuals and instructions ¢ Websites: words are everything in cyberspace ¢ Forums: the power of a deluge of written responses ¢ Writing e-mails to make an impact ¢ Your checklist for action ¢ Conclusion
About the Authors: Fiona Talbot is a writer, international consultant and trainer who helps organizations improve results by harnessing the virtually free resource of written word power. She has written articles for Personnel Today, British Airways, New Civil Engineer and CCF magazine, amongst other publications. She is also the author of How to write Effective Business English and Make an Impact with your Written English
Target Audience: Students of management, business executives.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9780749455194
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Pages : 152
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