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Reviews: "An essential read for anyone communicating globally in business English. Not just individuals, companies too will improve their business English writing and communication with this comprehensive guide. The author understands the needs of business today and uses accessible English to cover topics not seen in other courses."
Learning and Development Manaher, Top 5 Fast Moving Consumer Goods Global Company
Description: English is a major language of international commerce as well as the world`s language of the internet and global access to knowledge. For native and non-native speakers it is essential to write clear, concise messages and avoid verbosity. The fewer words you write, the more important it is that you get them right and impress your readers.
How to Write Effective Business English is a "dip-in, dip-out" guide, complete with action checklists for any native or non-native speaker who needs to write business English at intermediate level. It deals with real-life business scenatios, providing valuable advice on virtually all your writing needs the outset of your career, and covers:
¢ Grammar and punctuation
¢ Writing dates, times, measurements and addresses
¢ Constructing e-mails, letter writing, preparing CVs
¢ Proofreading skills
¢ Choosing the right style
How to Write Effective Business English is an essential toolkit to keep by your desk or take on your travels. You can`t afford to be without it.
Contents: Introduction ¢ English as a Language of Global Communication : Defining readers, customers and audience ¢ Your audience can be anyone and everyone ¢ Cross-cultural differences in writing ¢ Office guidelines and house style can help ¢ The four-way mirror approach ¢ Writing for exporting ¢ One-upmanship ¢ Your checklist for action ¢ Writing in English: Support your People: English as the language of the boardroom ¢ Helping you communicate across borders without building frontiers ¢ Help your staff ¢ Diversity in writing: key points to consider ¢ Your checklist for action ¢ Why We Communicate Commercially: Why we write in business ¢ Effect on performance ¢ Ideal communication ¢ The word power skills system: four easy steps to success ¢ Correct for purpose: your mission, vision and values ¢ Quality in business English ¢ Accountability ¢ Your checklist for action ¢ Word Power Skills 2.0: Interacting with Readers as Customers: The importance of word power skills 2.0 ¢ How you view readers ¢ Constructions that may confuse your readers and customers ¢ Simplicity can impress ¢ Writing customer service ¢ Tone ¢ Dealing with written complaints ¢ Your checklist for action ¢ Adapt: Stay ahead or Stay Behind: Identify the right words for today ¢ Sometimes you need to ˜unlearn` things ¢ The i-generation: the impact on writing ¢ Updating ¢ Correct timing ¢ Your checklist for action ¢ Time is money: What this means ¢ Complex writing isn`t always apt - or clever ¢ Sense or nonsense ¢ Good transitions improve fluidity ¢ English dictionary syndrome ¢ Write a brief you commit to action ¢ When acroynms can become the problem ¢ Save and back up ¢ Your checklist for action ¢ Helping You Write those documents : The mechanics of writing: how signposting will help ¢ Reports and executive summaries ¢ Manuals and instructions ¢ Agendas, meeting notes and minutes ¢ Converting speech into writing ¢ Writing recruitment campaigns ¢ Outsourcing your business English writing ¢ Your checklist for action ¢ Writing to Lead, Inspire - and Change: ˜People` words and change ¢ Jargon, including management speak and legalese ¢ ˜Everyone is equal` versus hierarchical systems ¢ Use the right words to motivate ¢ Burying good news ¢ Your checklist for action ¢ Writing E-Mails: Setting standards: corporate policy ¢ How e-mails can impede performance ¢ Tone and etiquette ¢ Text messages: not always appropriate ¢ The politics of address lists ¢ Prioritizing urgency ¢ Mistakes in others` e-mails ¢ E-mails writing skills in spoken skills environments ¢ Your checklist for action ¢ Feedback and Performance Reviews: How to give feedback in English ¢ Feedback ratings: other differences ¢ Your checklist for action ¢ Conclusion
About the Authors: Fiona Talbot is a writer, international consultant and trainer who helps organizations improve results by harnessing the virtually free resource of written word power. She has written articles for Personnel Today, British Airways, New Civil Engineer and CCF magazine, amongst other publications. She is also the author of How to write Effective Business English and Make an Impact with your Written English
Target Audience: Commerce and management, undergraduate, students and office goes.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9780749455200
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Pages : 152
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