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Review: "If you are a budding entrepreneur this book should be on your bookself. It is essential reading for anyone who dreams of running their own business. Rachel Bridge has written a practical guide to maximizing your chances of success in a very clear and informative way. A must-read."
Peter Jones, business guru and star of BBC`s Dragons` Den
Description: Starting up a new business is a high-risk venture, so how can you improve you chances of getting it right? The secret is to learn from those who have already done it.
You Can Do It Too is an inspirational masterclass for budding entrepreneurs. It focuses on the 20 key elements needed to make your new business succeed, illustrated by real-life entrepreneurial success stories.
Giles Henschel (Olives Et Al) ¢ Ross Lee (The Barcode Warehouse) ¢ Thea Green (Nails Inc) ¢ Sanjay Bhandari (Farmacia Urban Healing) ¢ Adam Pritchard (Pomegreat) ¢ Oliver Brendon (ATD Travel Services) ¢ Laura Tenison (Jojo Maman Bebe) ¢ Loyd Hitchmough (Cheshire Cookers) ¢ Jan Smith (EOL IT Services) ¢ Annabel Karmel (Annabel Karmel Group) ¢ Richard Downs (lglu.com) ¢ Justine Cather (Burnt Sugar) ¢ James Murray Wells (Glasses Direct) ¢ Hilary Devey (Pall-Ex) ¢ James Hibbert (Dress2Kill) ¢ Robyn Jones (Charlton House) ¢ Neil Duttson (Duttson Tocks) ¢ Sean Phelan (Multimap) ¢ David Speakman (Travel Consellors) ¢ Edward Perry (Cook)
You Can Do It Too is a sequel to the best-selling titles How I Made It and My Big Idea, also published by Kogan Page.
Contents: Introduction ¢ Find a niche: Profile: Giles Henschel, founder of Olives Et Al ¢ Choose a good name: Profile: Ross Lee, founder of The Barcode Warehouse ¢ Be clear what you are trying to achieve: Profile: Thea Green, founder of Nails Inc ¢ Get a mentor: Profile: Sanjay Bhandari, founder of Farmacia Urban Healing ¢ Do proper research: Profile: Adam Pritchard, founder of Pomegreat ¢ Find a business that can be scaled up: Profile: Oliver Brendon, founder of ATD Travel Services ¢ Protect your idea: Profile: Laura Tenison, founder of JoJo Maman Bebe ¢ Make sure the numbers add up: Profile: Loyd Hitchmough, founder of Cheshire Cookers ¢ Get your timing right: Profile: Jan Smith, founder of EOL IT Services ¢ Test your commitment: Profile: Annabel Karmel, founder of Annabel Karmel group ¢ Learn to love technology: Profile: Richard Downs, founder of Iglu.com ¢ Think twice before parting with equity: Profile: Justine Cather, founder of Burnt Sugar ¢ Don`t assume your customers will find you: Profile: James Murray Wells, founder of Glasses Direct ¢ Think big: Profile: Hilary Devey, founder of Pall-Ex ¢ Make it easy for luck to strike: Profile: James Hibbert, founder of Dress2Kill ¢ Learn how to sell: Profile: Robyn Jones, founder of Charlton House ¢ Start networking: Profile: Neil Duttson, founder of Duttson Rocks ¢ Build a strong team around you: Profile: Sean Phelan, founder of Multimap ¢ Learn from your mistakes: Profile: David Speakman, founder of Travel Counsellors ¢ Accept that it will always take longer than you think: Profile: Edward Perry, founder of Cook ¢ Appendix ¢ Useful websites
About the Author: Rachel Bridge is the Enterprise Editor of The Sunday Times, a British newspaper. She writes the "How I Made It" column each week as well as regular features about entrepreneurs and small and growing businesses. A regular speaker on the subject of entrepreneurs, she is also the author of the best-selling How I Made It and My Big Idea, (both Kogan Page).
Target Audience: People running their own business or have plans to start on soon, academics & students of management. ISBN 9780749455439
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Pages : 176
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