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DESIGNING AND MANAGING A RESEARCH PROJECT: A Business Student`s Guide , 2E

	Designing And Managing A Research Project: A Business Student`S Guide , 2E by Michael Jay Polonsky, David S Waller
	Price : Rs 425.00
	Your Price : Rs 382.50

A research guide designed for today’s business student

This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis.

ISBN - 9788132105770

Pages : 296