Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

Integrated Advertising, Promotion and Marketing Communications, 4/e

	Integrated Advertising, Promotion And Marketing Communications, 4/E by Kenneth E. Clow ,Donald E. Baack
	Price : Rs 599.00
	Your Price : Rs 491.18

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
ISBN:9788131763292

Pages : 400

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

15%

SERVICES MARKETING, 2e OPERATION, MGT. (BIZTANTRA)
by KENNETH E.CLOW & DAVID L.KURTZ

15%

Services Marketing, 2nd Edition: Operation, Management, and Strategy
by Kenneth E. Clow, David L. Kurtz

15%

Services Marketing: Operation, Management & Strategy
by Kenneth E. Clow, David L. Kurtz

18%

Integrated Advertising, Promotion and Marketing Communications, 6/e
by Kenneth E. Clow

15%

Services Marketing, 2nd Ed Operation, Management
by Kenneth E. Clow, David L. Kurtz

Books of Similar Interest

18%

Building Buzz
by Marisa D`Vari

Theory & Practice Of Commerce [Punjabi]
by Sharma, Gupta & Bansal

13%

Entrepreneur Development
by Dr. Satish Taneja

Cost Accounting with lab work B.Com III (Computer) Osmania
by Jain S.P., Narang K.L.,

10%

Pocket Advertising
by Caroline Marshall

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Integrated Advertising, Promotion And Marketing Communications, 4/E

by Kenneth E. Clow ,Donald E. Baack