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Economics and Commerce
Services Marketing, 2E Operation, Mgt. (Biztantra)
by Kenneth E.Clow & David L.Kurtz
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Rs
429.00
Your Price :
Rs
364.65
15
The book equips the readers with the relevant information and develops the skills necessary to understand and use of that unique skill. In this book, concepts and theories are explained in relation to how they directly apply to a service business and every concept is followed by a real-world example.... MoreThe book uses a unique triangular method of positioning a service operation. It contains eight comprehensive cases that can be used for term projects. Each chapter of this book ends with discussion and critical thinking questions to pose challenging scenarios. · Part I. The Foundation of Service Marketing · Part II. Managing the Service Outcome · Part III. Service Strategies ...
ISBN : 9788177223767
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