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International Marketing
by Kate Gillespie Jean-Pierre Jeannet H. David Hennessey
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350.00
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297.50
15
Created specifically for undergraduate students, this concise text covers the essential concepts of international marketing with the aid of extensive real-life examples and cases. International Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.
ISBN: 9788131511114
Pages : 428
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