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	Global Marketing, 2009 Ed by Kate Gillespie,Jean-Pierre Jeannet,H.David Hennessey
	Price : Rs 375.00
	Your Price : Rs 318.75

The concise book covers the essential concepts of global marketing with the aid of extensive real -life examples and cases. The book offers balanced coverage of developed and developed markets, including insights into the often overlooked markets of Africa, Latin America, and the Middle East. It features comprehensive coverage of current topics based on the authors’ extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. I. Understanding the Global Marketing Environment II. Analyzing Global Opportunities III. Developing Global Participation Strategies IV. Designing Global Marketing Programs V. Managing the Global Marketing Effort...
ISBN : 9788177227550

Pages : 640