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	Brand Society : How Brands Transform Management And Lifestyle by Martin Kornberger
	Price : Rs 595.00
	Your Price : Rs 487.90

	Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them. ISBN - 9781107674875
	Pages : 328

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Brand Society : How Brands Transform Management And Lifestyle