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Written by a team of leading academics, this groundbreaking new text eill prove an invaluable guide to the core elements elements of your strategy courses, while encouraging you to challenge conventional thinking about the field.
Key features:
- Provides a coherent and engaging overview of the established `classics` of strategy, while taking an innovative approach to contemporary issues such as power and politics, ethics, branding, globalisation, collaboration, and the global financial crisis.
- A unique critical perspective that encourages you to reflect on the strategy process and strategic decision-making.
- Packed with learning features, including a wealth of international case studies and accompanying discussion questions.
- A website offering a full Instructors` Manual, video cases, podcasts and full-text journal articles.
Whether you’re an undergraduate or postgraduate student, Stratey: Theory and Practice provides you with all you need to know to succeed in your course and reflect on your future practice.
ISBN - 9788132110316
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Pages : 488
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