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Tourism Operations and Management explores core concepts of tourism and explains them through numerous examples, illustrations, tables, and photographs.
Beginning with an introduction to the travel and tourism industry, the book goes on to discuss various types of tourism, tourism infrastructure, telecommunications, tourist transport, and Indian and international tourism organizations. The book explains how to set up travel agencies and tour operations and their role in the tourism industry. Key topics, such as tourism product, tourism marketing, customer service skills, economic, environmental, sociocultural, and political impacts of tourism, and planning, managing, and developing a tourist attraction are discussed at length. The emerging trends in tourism, such as GDS, e-ticketing, and web marketing are also explored.
Practical operational aspects as those related to travel regulations, airline geography, and itinerary planning are also discussed. With its practice-oriented approach, the book would also be useful to practitioners such as travel agents and tour operators, besides students.
ISBN-9780198060017
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Pages : 512
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