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Business Success: Branding Your Business, Revised Edition
by James Hammond
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Rs
275.00
Your Price :
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247.50
10
The only way forward for business success is to create a memorable brand and fix it in the consumer`s mind. Branding your Business explains the whole branding process in easy-to-follow terms. Providing practical help rather than academic theories, it explains:
¢ what a brand is
¢ the role of perception and emotion
¢ using the five senses to drive your brand
¢ creating a Brand Halo TM
¢ communicating your brand
Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding your Business reveals what you need to create and manage successful brands, increase profits and leave the competition standing.
ISBN-9780749462963
Pages : 286
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