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Essentials Of Contemporary Advertising, 2/e

	Essentials Of Contemporary Advertising, 2/E by Arens
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"Essentials of Contemporary Advertising, 2/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors` goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student`s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension
ISBN 9780071270571

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