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  Essentials Of Contemporary Advertising, 2/e
 

Essentials Of Contemporary Advertising, 2/E

by Arens

  Price : Rs 2861.98
  Your Price : Rs 2432.68
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  "Essentials of Contemporary Advertising, 2/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors` goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student`s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension
ISBN 9780071270571
 


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