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EFFECTIVE PUBLIC RELATIONS 2nd Ed. (BIZTANTRA)

	Effective Public Relations 2Nd Ed. (Biztantra) by Merry Shelburne
	Price : Rs 249.00
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The book contains updated case studies to reflect the latest situations. It has up-to-date technology references for print and broadcast news processes. The chapter on ‘Cyber PR’ contains all the latest technologies and how they affect the PR process. At the end of every chapter useful websites are listed. The... Morebook also includes exercises for building high confidence level. · Part I. Preparation · Part II. General Practice · Part III. The PR Campaign · Part IV. Special Circumstances · Part V. Crisis ....
ISBN : 9788177223736

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