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Effective Public Relations : A Practical Approach

	Effective Public Relations : A Practical Approach by Merry Shelburne
	Price : Rs 199.00
	Your Price : Rs 169.15

Each Chapter begins with an on-the-job interview with managers from MNCs, small entrepreneurial companies and nonprofit organisations. All opening vignettes continue at the end of each chapter with a 3Ps(Problem, process and Product)Activity. * Continung examples are used throughout the chapter(and sometimes carried forward to the next Chapted) * Mini-cases based on current events appper at the end of each Chapterso that students can practise solving real-world communication problems * The text places minor emphasis on traditional tchnology(such as word processing) and major emphasis on newer technologies(such as teleconferencing, videoconferencing, and video and electronic presentations). Every Chapter includes at least one internet exercise. The Reference Manual at the back of the text covers parts of speech in addition to grammar basics formatting guidelines and a glossary * Instructor`s Resource Manual with Powerpoint slides provides chapte overviews lecture and discussion notes sugested answers to and/or teaching tips for all writing exercises and case problems * Urban System Case Study CD-ROM being made available with the book is an innovative case study simulation for a continuing case in the text. Table of Contents -- 1. Understanding Business Communication 2. Work-Team Communication 3. Communicating Teachnology 4. Writing with Style: Individual Elements5. Writing with Style Overall Tone and Readaility 6. The process of Writing 7. Routine messages 8. Persuasive Messages 9. Analyzing the data 10. Writing the Report. ISBN : 8177223739