0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Branded Entertainment : Product Placement & Brand Strategy in the Entertainment Business
 

Branded Entertainment : Product Placement & Brand Strategy In The Entertainment Business

by Jean-Marc Lehu

  Price : Rs 395.00
  Your Price : Rs 355.50
Discount
10
Out of Stock
  Branded Entertainment explains how product placement, a long-time phenomenon in films, now embraces all forms of media. With new technology enabling audiences to bypass adverts, & consumers switching to commercial-free media such as MP3 players & internet video, the opportunities for brand & product placements have become increasingly varied. The result of this is that product placement spending is set to triple by 2010 to $7.5 billion.

Essential reading for brand managers, marketing professionals & students of marketing, this book provides practical advice & insights into the:

•history & development of product placement.• advantages of this form of brand advertising • methods employed by different brands to reach the targets audience. • future of strategic brand & product management.

Featuring examples from films, music videos, computer games & novels, Branded Entertainment shows readers how product placement has evolved from a simple marketing tactic to become a key marketing strategy of global dimensions.

Contents: Part 1: Origins of and Reason for Product Placement • History of product placement in the cinema • Films under a necessary advertising influence • The useful association of cinema and advertising Part 2: Advantages and Methods of the Use of Product Placements• Product Placement: a competitive means of communications • Professional recommendations for effective placements • Respect for a legal framework and the desire for ethical practice • The expert opinion: Jean-Patrick-Flande Part 3: Brand Entertainment in all its forms• Using all available vectors • Controlling further opportunities, Part 4: Brand Integration • Stage direction of brands in the twenty-first century • Towards a new strategic brand management; Conclusion; Index.
ISBN - 0749451513
 


Pages : 280
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
10%
Brand Rejuvenation(How to Protect, Strengthen & Add Value to Your Brand to Prevent it from Ageing)
by Jean Marc Lehu
10%
Branded Entertainment
by Jean-Marc Lehu
10%
Branded Entertainment : Product Placement & Brand Strategy in the Entertainment Business
by Jean-Marc Lehu
Books of Similar Interest
10%
Muslims and Media Images : News versus Views
by Ather Farouqui
20%
Photography : A Critical Introduction
by Wells
20%
Evidence Based Cardiology, 2nd edi. 2005
by Sharis
A Textbook of Tourism
by b.k. goswami, g. raveendran
20%
Visible Fictions
by Ellis
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection