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  Brand Rejuvenation(How to Protect, Strengthen & Add Value to Your Brand to Prevent it from Ageing)
 

Brand Rejuvenation(How To Protect, Strengthen & Add Value To Your Brand To Prevent It From Ageing)

by Jean Marc Lehu

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  In Brand Rejuvenation, the author examines the challenges faced by existing brands trying to avoid brand stagnation and explains how they can be re-energized and re-focussed to regain power in the marketplace. ISBN : 0749448954
 


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