Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	Strategic Marketing Management, 7Ed by Aaker
	Price : Rs 559.00
	Your Price : Rs 475.15

This book describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making. By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this book help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions. The book also places greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis.
ISBN-- 9788126516049

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

22%

Humour, Seriously
by Aaker, Jennifer,Bagdonas, Naomi

20%

Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires
by David Aaker

15%

STRATEGIC MARKET MANAGEMENT, 6TH ED
by DAVID A. AAKER

22%

Creating Signature Stories: Strategic Me
by Aaker, David

15%

MARKETING RESEARCH, 10TH ED
by DAVID A. AAKER, V. KUMAR, GEORGE S. DAY, ROBERT P. LEONE

Books of Similar Interest

Financial Management: Function, Planning and Policy
by A.K. Phophalia, sarita Sharma & G.R. Basotia

Operations Research : Theory And Applications
by Sharma

13%

Business Statistics
by Wilson, M.

15%

Multinational Finance, 4th ed.
by Shapiro

Financial Management MBA 2nd Semester. Pbi. University , 2nd Edition
by R.K Sharma , Shashi Gupta

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Strategic Marketing Management, 7Ed

by Aaker