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The 22 Irrefutable Laws Of Advertising
by Michael Newman, Bob Isherwood
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399.00
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339.15
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This is an authoritative and unique guide to the universal principles that underlie great advertising the kind that`s proven to be dramatically more successful around the world each chapter is compiled by a world renowned advertising agency famous for its application of a particular tenet packed with illustrations reproduced ads and frames from TV commercials. ISBN : 9788126510047
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