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Fashion Brands (Branding Style from Armani to Zara)

	Fashion Brands (Branding Style From Armani To Zara) by Mark Tungate
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	Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. It examines how the use of advertising and the media has altered our fashion"sense"and looks at how store design influences what we buy. ISBN : 0749446625

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