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  Media Monoliths(How great Media Thrive and Survive)
 

Media Monoliths(How Great Media Thrive And Survive)

by Mark Tungate

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  Media Monoliths will appeal to anybody interested in successful brands, how they are marketed and the people behind them. For all those studying or working in the media, it should be compulsory reading. ISBN : 0749444034
 


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