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Global Account Management (A Complete Action Toolkit Of Tools And Technigues For Managing Big Customers In A Shrinking World)
by Peter Cheverton
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Rs
695.00
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625.50
10
Examines the significant challenges of global Account Management and is the first book to offer practical advice on the range of decisions & actions requird to make it a success. IT begins by defining what constitutes a truly global account sets out the specific challenges of GAM and explains how to successfully manage an account. ISBN : 0749448989
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