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Managing Intellectual Property: The Strategic Imperative (2nd Edition) presents a comprehensive treatment of Intellectual Property concepts and its applications in Indian industry. This second edition of book provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for the risk management of IP. The book is primarily intended as a text for postgraduate students of manage-ment, students of engineering and those who are pursuing certificate, post graduate diploma or degree courses in IPR. The present edition should also prove valuable for professionals and corporate decision makers. isbn-9788120341265
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Pages : 388
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