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E-Business and Commerce: Strategic Thinking and Practice

	E-Business And Commerce: Strategic Thinking And Practice by Brahm Canzer
	Price : Rs 279.00
	Your Price : Rs 237.15

The Chapters are written in a clear style Making use of a variety of pedagogical techiques that faclitate both academic knowledge and a student`s ability to apply what he or she has learnt * Case studies and examples illustrate how theory is successfully translated into ral-life business scenarios spotlighting companies including eBay, Google and Amazon * The textbook emphasizes and analytical and critical approach to understanding strategic decision-making so that learners emerge from their course better prepared to create real plans for their own organizations * The book is ideal for e-business as well as principles of maketing and management courses * The Instructor`s Resource Manaual provides Learning Objectives Brief Chapter Outline Comprehensive Lecture Outline Answers to Text Review Questions and Case Study Questions, Etc. Author Information -- Brahm Canzer currenty teaches business management courses to john abbott College and McGill University MBA students in Montreal. His teaching career spans 27 years. He Has a strong interest in the use of Internet Technology in eduction and has helped create a variety of web-based supplemental learning materials in academic and corporate settings. Table of Contents-- Module I.A Framework for Understanding e-Business 1. exploring the world of e-Business 2. Environmental Forces Affecting Planning and Practice 3. The Internet and Related Tchnologies 4. Ethical Legal and Social Concerns Module II. Strategic Business Planning for the Internet 5. Developing E-Business Models 6. Strategic Planning: A Multi-Level Organizational Approach 7. Researching and Anlyzing Opportunities for growth 8. Understanding Online Communication and Behavior Module III. Implementing the e-Business Plan 9. Creating the Marketing Mix 10. Organizational and Managerial Issues 11. Financial Planning and Working with Investors 12. Implementation and Control of the e-Business Plan. Appendixes. ISBN : 8177225774/9788177225778