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	E-Business: Theory And Practice by Brahm Canzer - John Abbott College And Concordia University
	Price : Rs 275.00
	Your Price : Rs 233.75

This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text ideal for e-business courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google, and Amazon.
ISBN - 9788131514795

Pages : 284