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Introducing a remarkably effective way to articulate your value message and create product distinction among competitors. Through an engaging story, discover the “VALUE” rules, a five-step approach salespeople use to win sales on value, not price.The 5 Rules of Megavalue Selling is for salespeople, sales managers, start-up entrepreneurs, business owners, and people eager to learn about mastering customer conversations about value. This book shows how to:Identify a customer`s true value driversHandle the price pushback and commodity trapsUncover undervalued or unrecognized driversCustomize value messages according to client specifications
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ISBN : 9789387944121
Pages : 156
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