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This is a comprehensive textbook designed especially for management students. The uniqueness of this book lies in the way it approaches the subject of business communication - it follows a practice-oriented approach to explain the core concepts of business communication with the help of real-life case situations, examples, exhibits, etc. The book targets to set the mental faculty of students to motion into dealing with day-to-day communication challenges through rigorous, innovative and interesting activities like diagnostic surveys, simulations, role plays, reflection journals, case studies, video cases, etc.
Chapter 1 Understanding Business Communication
Communication at Workplace
Understanding Communication
Classification of Communication
Communication Challenges
Good Communication Gateways: The 7 Cs of Communication
Chapter 2 Interpersonal Communication
Communication in Work Teams
Listening Skills
Giving and Receiving Feedback
Building Effective Teams and Team Work
Handling Conflict
Negotiating Effectively
Chapter 3 Designing and Delivering Oral Presentations
Challenges in Professional Presentations
Process of Making Effective Presentations
Collaborative Presentations
Online Presentations
Presenting to a Culturally Diverse Audience
Chapter 4 Fundamentals of Business Writing
Introduction
ABC3 Model of Writing
Chapter 5 Drafting Business Messages
Introduction
Understanding Your Communication Context
Deciding on the Communication Objectives and the Plan of Writing
Routine and Positive Messages
Negative Messages
Persuasive Messages
Chapter 6 Writing Effective Reports
Importance of Report Writing at Workplace
Types of Reports
Process of Report Writing
Writing an Informal Report
Writing a Formal Report
Use of Appropriate Mechanics in Drafting a Business Report
Chapter 7 Cross-Cultural Communication
Cross-Cultural Communication at Workplace
Culture Defined
Dimensions of Culture
Challenges of Cross-Cultural Communication
Understanding Cross-Cultural Communication Complexities
Improving Cross-Cultural Communication Skills at Workplace
Chapter 8 Communicating Through Technology
Introduction
Classification of Technological Tools for Communication
Major Technological Tools
Effective Use of Technology for Communication
Communicating Through Social Media
Communicating in Virtual Teams
Chapter 9 Employment Communication
Employment Process
Setting Goals
Understanding Employers’ Mindset towards the Employment Process
Organizing Your Approach to the Employment Process
Drafting Résumés and Other Employment Messages
Drafting Application Letters
Handling Group Discussions
Handling Interviews
Drafting Post-Interview Employment Messages
Conclusion
Concept-Based Questions
Critical Thinking Questions
Simulation
Video Analysis
Picture Analysis
Case Study
Reflection Sheet
Analysis of Diagnostic Survey: How Good Are Your Employment Communication Skills?
IndexISBN - 9788126554799
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Pages : 380
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