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In a world full of science, the balance of power between sciences is changing. Advances in physics, chemistry and other natural sciences have given us extraordinary control over our world. Now the younger sciences of brain and mind are applying the scientific method not only to our environments but to us. In recent years funding and effort poured into brain research. We are entering the era of the brain supremacy.
What will the new science mean for us, as individuals, consumers, parents and citizens? Should we be excited or alarmed, by the remarkable promises we read about in the media - promises of drugs that can boost our brain power, ever more subtle marketing techniques, even machines that can read minds? What is the neuroscience behind these claims and how do scientists look inside living human brains to get their astonishing results?
The Brain Supremacy is a lucid and rational guide to this exciting new world. Using recent examples from the scientific literature and the media, it explores the science behind the hype, revealing how techniques like fMRI actually work and what claims about using them for mindreading really mean. The implications of this amazingly powerful new research are clearly and entertainingly presented. Looking to the future, the book sets current neuroscience in its social and ethical context, as an increasingly important influence on how all of us live our lives.
Key Features:
Explains the latest increasingly influential advances in neuroscience
Looks at the practical and ethical implications of new technologies, to allow readers to make their own informed judgments
Explores how to distinguish the hype from the science
Make sense of neuroscience by looking at its social and historical context, showing how it relates to our everyday lives
Looks to the future and how advances in neuroscience may alter our behavior
Table of Contents:
The Way We Live Now
Introducing the brain supremacy
The many powers of science
Could we read minds?
Bring on the designer minds?
The Keys to Power
Seeing the brain through many eyes
To physics, with thanks
When science meets journalism
The subatomic chorus
When currents flow
Neuroscience goes quantum
Poke it and see what happens
Poking people
Chemical control
Tweaking genes
Neuroscience and the Future
The problems of neurotech
Creating the brain supremacy
Glossary
List of websites
BibliographyISBN - 9780199683857
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Pages : 384
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