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The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today`s businesses.
Book Features:
Topical additions such as Supply Chain Strategies, Vendor (Supplier) Analysis, Multi-attribute decision making, Innovation Management, Business Marketing Segmentation and Organisational demand analysis among others
New Chapter-end cases which cover different aspects such as Organizational Buying, Managing Channel Conflict , Developing New Customers, Customer retention and Strategic Planning among others
Comprehensive Online Companion Website (OLC) to include Power Point Presentations (more than 300 slides) and Case Notes (For Integrated Book-end Cases)
Table of Contents:
Part I : Overview And Financial Environment
Financial Management: An Overview
The Financial System
Part II : Financial Analysis And Planning
Financial Statements, Taxes and Cash Flow
Financial Statement Analysis
Funds Flow Analysis
Break-Even Analysis and Leverages
Financial Planning and Forecasting
Part III : Fundamental Valuation Concepts
Time Value of Money
Valuation of Securities
Risk and Return
Part IV: Capital Budgeting
Techniques of Capital Budgeting
Project Cash Flows
Risk Analysis in Capital Budgeting
The Cost Of Capital
Part V : Capital Structure And Dividend Polices
Capital Structure and Cost of Capital
Planning the Capital Structure
Dividend Policy and Share Valuation
Dividend Policy: Practical Aspects
Part VI : Long-Term Financing
Sources of Long-Term Finance
Raising Long-Term Finance
Securities Market
Part VII : Working Capital Management
Working Capital Policy
Cash Management
Credit Management
Inventory Management
Working Capital Financing
Part VIII : Special Topics
Leasing, Hire Purchase and Project Finance
Mergers, Acquisitions and Restructuring
International Financial Management
Risk Management: Introduction to Financial EngineeringISBN - 9781259097966
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