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Cambridge International AS and A Level Travel and Tourism

	Cambridge International As And A Level Travel And Tourism by John D. Smith, Sue Stewart
	Price : Rs 950.00
	Your Price : Rs 779.00

Endorsed by Cambridge International Examinations, Cambridge International AS and A Level Travel and Tourism has been especially written for Cambridge syllabus (9395). The book offers comprehensive coverage with an international perspective and in-depth analysis of all topics. Free online resources containing a wide range of international case studies available at http://cambridgeindia.org/ciasatt.asp

This textbook is also suitable to be used for the OCR Travel and Tourism GCE (H189, H389, H589, H789) when used in conjunction with additional supplementary material available at http://www.ocr.org.uk/qualifications/as-a-level-gcetravel-and-tourism-applied-h189-h389-h589-h789/

Key features
• Designed in full colour with visual features throughout the text to enrich the learning experience
• Includes a wide variety of stimulating activities to facilitate and check students’ understanding
• Contains up to date case studies and examples encouraging subject-based knowledge as well as a truly international approach
• Develops practical and technical skills relevant to the travel and tourism industry dealing with a range of complex situations and problems
• Assessment tasks at the end of each chapter help students assess their own progress and mastery of key concepts
Contents
Preface
Acknowledgment
Chapter 1 Features of the industry
Chapter 2 Management and development of tourist destinations
Chapter 3 Principles of customer service
Chapter 4 International business and leisure travel services
Chapter 5 Ecotourism
Chapter 6 Cultural tourism
Chapter 7 Adventure tourism
Chapter 8 Planning and managing a travel and tourism event
Index

ISBN - 9781107664722

Pages : 282