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Globalization has almost become an all encompassing process that involves a very beneficial integration of regional and national economics with international economics within the context of societal, cultural, economic, technological, political and biological factors of globalized era and the process is being driven by the global network of communication, transportation and trade. It has given a total facelift to the overall international scenario and the whole world is caught in the whirlwind of forces creating new challenges every moment. This integration transcends all narrow interests, viewpoints and binds the world to a common destiny. The economics are undergoing a crucial metamorphosis that is forcing them to shed all inhibitions, making them do away with unnecessary controls to match the rising competition in the world market. The bureaucratic machinery is loosening up its clutches to let newly coming up businesses to breathe freely in the ea of globalization. At every footstep, you see the effects of the globalization, new infrastructure is being created, markets are buoyant with new promises for a better future, and developing economics are throbbing with life. The whole scene is an encouraging picture and giving us new found hope of bringing prosperity to all sections of the society. Now every human field and human activity is gearing up to face the new challenges with befitting solutions to the crucial issues. It`s due to globalization we are witnessing a paradigm shift in the attitude of developed economics to accommodate the rising economics into the new world order. At this critical juncture, the onus of responsibility falls on every entity in the world, be it technology, be it business, be it industry or academia. The intelligentsia around the world is convinced that the whole process of globalization needs a strong base of supporting research and we all know that research has been the main driving force behind all the progress humankind has achieved so far and it assumes great significance in the present scenario as knowledge has grown manyfold. The crucial changes are happening, both at macro and micro levels. The big business houses are fine tuning their policies to suit the global standards and emergence of middle class is an interesting behavioral aspect that needs to be researched. Europe and America owe their spectacular progress and prosperity to the tremendous strides they have taken in the field of research. This has to be a great motivator for all of us if we wish to take our country to the apex of progress in the twenty-first century.
In the light of this fast changing ambience, the book titled, `kaleidoscopic Perspectives of Research in the Globalization Era` assumes a great significance for academia in general of academic institutions in particular when burgeoning Indian economy necessitates a strong research base. Research spurs more research and the time of publication of such scholarly research work is much more opportune when all of us are talking about turning our academic institutions into research hubs of tomorrow and that`s what is badly needed. The book of this kind serves a very crucial purpose of igniting young minds, teaching them the virtues of quality research work, orienting them in research methodology, inculcating a sense of academic discipline in them so that we get scholarly research done by our young generation. Compared to Europe and America, we are lagging far behind as far as research is concerned and now the time is apt to bridge this gap. So, the publication of this book makes us doubly happy for the very reason of serving the most urgent requirement on the agenda of nation building.ISBN - 9789350249185
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Pages : 484
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