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Kingdom of the Soap Queen: The World of Balaji Telefilms

	Kingdom Of The Soap Queen: The World Of Balaji Telefilms by Kovid Gupta
	Price : Rs 299.00
	Your Price : Rs 233.22

The early 1990s: Doordarshan has had a monopolyover the air waves for a decade with epicprogrammes like Ramayan, Mahabharat and HumLog. The government has passed a series of economic andsocial reforms, allowing private and foreign broadcastersto begin operations in India. With the entry of cabletelevision in 1992, the industry is poised for a giganticleap. All that it needs is a fairy godmother to wave the magic wand. And it finds one inEkta Kapoor and Balaji Telefilms.Kingdom of the Soap Queen is the enchanting narrative of Balaji Telefilms. It is the fairytale of how a laid-back seventeen-year-old metamorphosed into one of the most powerfulwomen in global media, how a teenage project kicks tarted by her mother in her father`sgarage turned into the biggest entertainment provider across India. And like every fairytale, this too has its share of magic, curses, spells, potions, and pixie dust. An epic tale thatis even more juicy and suspense-ridden than any of the production house`s 100-odd soapoperas, Kingdom of the Soap Queen showcases the journey that is Balaji.Kovid Gupta, who has written for popular television shows Balika Vadhu, Bade Acche LagteHain and Chhan Chhan, brings to life the saga of a family that has found a place for itselfin the televisions of 138 million Indian drawing rooms. This is the story behind the 15,000hours of television software that have made India laugh and cry for fifteen years.

ISBN - 9789351363033

Pages : 240